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PRIMA MUSIC POLICIES, TERMS & CONDITIONS
Privacy Policy
Prima Music Privacy Policy

Prima Music values the relationship we enjoy with our customers, and we are committed to responsible information handling practices. We recognize your right to confidentiality and your expectation of privacy protection. The information we collect on our site is intended to provide the music teaching community with a superior shopping experience.

This Privacy Policy details important information regarding the use and disclosure of user information collected on the website primamusic.com, which is owned by Mitchell Commerce Corporation, doing business as Prima Music (collectively, "Prima Music", "we" or "us") and any successor website, (collectively the "Site"), and other interactive properties, including but not limited to any mobile applications enabling you to access the Site (the Site and other Prima Music interactive properties are collectively referred to herein as the "Prima Music Applications"). Prima Music provides this Privacy Policy to help you make an informed decision about whether to use, or continue to use, the products and services provided by Prima Music and/or accessed through the Prima Music Applications or offline ("Product(s)" and "Service(s)"). This Privacy Policy applies to your use of (1) the Prima Music Applications (however accessed and/or used, whether via personal computers, mobile devices or otherwise); (2) our Products and Services; (3) email or electronic catalogs and newsletters; (4) offline means such as direct mail, telephone and postal mail; and (5) any other means or applications in which you connect with Prima Music. By accessing, using, registering with, or providing personal information to Prima Music, you explicitly accept, without limitation or qualification, (i) the collection, use, storage and transfer (including international transfer) of user information in the manner described in this Privacy Policy (as amended from time to time) and (ii) the Prima Music Terms of Use hereby incorporated by reference. THIS PRIVACY POLICY AFFECTS YOUR RIGHTS AND LIABILITIES UNDER THE LAW. If you do not agree to the terms of this Privacy Policy, do not access or use the Prima Music Applications or provide us with personal information.

Information We Collect

We may collect different types of information, including, but not limited to, personal information, financial information, demographic information, log, Device (hereinafter defined) and aggregate data. Sometimes we collect combinations of all these types of information. When you register for membership or place an order, we collect personal information such as your contact information (name, email address, phone number), billing/shipping information (credit card number, shipping address), and, occasionally, survey or personal preference information relating to the products that we sell. When submitting personal information we will identify which fields are required in order to complete your request. In addition, during your visit our server may collect information on the pages visited and any search terms you entered on the site.

Information Collected Through Technology

In addition to any Personal Information or other information that you choose to submit to us, we and our third-party service providers may use a variety of technologies such as cookies, pixel tags and web beacons, browser analysis tools, and web server logs. As you use our Prima Music Applications, your browser and devices communicate with servers operated by us, our business partners and our Product and Service providers to coordinate and record the activity and fill your requests for our Products and Services and information ("Usage Information"). We collect many different types of information from cookies and other technologies. For example, we may collect information from the devices you use to access our Prima Music Applications, your operating system type or mobile device model, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone of your device. Browsers routinely send these types of information to web servers. In addition, we collect your IP address or other unique identifier ("Device Identifier") for your computer or other device used to access the Prima Music (any, a "Device"). A Device Identifier is a number that is automatically assigned to the device used to access the Prima Music, and our computers identify your Device by its Device Identifier. We may also collect information about the website you were visiting before you came to our Prima Music Applications and the website you visit after you leave our Prima Music Applications, if this information is supplied to us by your browser. We may use this Usage Information for a variety of purposes, including to enhance or otherwise improve the Prima Music Applications.

The information from cookies and related technology is stored in web server logs and also in web cookies kept on your Device(s), which are then transmitted back to our Site by your Device(s). These servers are operated and the cookies managed by us, our business partners or our service providers. For example, when you visit Prima Music, we and our service providers may place cookies on your Device(s). Cookies allow us to recognize you when you return, and may track and target your interests in order to provide a customized experience. A "cookie" is a small amount of information that a web server sends to your browser that stores information about your account, your preferences, and your use of the Prima Music Applications.

Some cookies are temporary, whereas others may be configured to last longer. "Session" cookies are temporary cookies used for various reasons, such as to manage page views. Your browser usually erases Session cookies once you exit your browser. "Persistent" cookies are more permanent cookies that are stored on your computers or mobile devices even beyond when you exit your browser. We use Persistent cookies for a number of purposes, such as retrieving certain information you have previously provided. Cookies may be used for many purposes, including, without limitation, remembering you and your preferences and tracking your visits to our web pages. You can choose to have your computer warn you each time a Persistent or Session cookie is being sent, or you can choose to turn off such cookies through your browser settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you choose to disable cookies on your Device, some features of the Prima Music Applications may not function properly.

In many cases, the information we collect using cookies and other tools is used in non-identifiable ways, without any reference to Personal Information. For example, we use information we collect to optimize our Products and Services and understand traffic and usage patterns. In other cases, we associate the information we collect using cookies and related technologies with Personal Information. Whenever we associate Usage Information or a Device Identifier with your Personal Information, we will treat it as Personal Information.

Information You Provide About a Third Party

If you send someone else a communication from the Prima Music Applications, such as sending an invitation to a friend, the information you provide (names, e-mail addresses, etc.) is used to facilitate the communication and that information may be used for other marketing purposes. Please be aware that when you use any send-to-a-friend functionality on the Prima Music Applications, your e-mail address may be included in the communication sent to your friend.

Third Party Analytic Technologies

We use third-party analytic tools to better understand who is using the Prima Music Applications, how people are using the Prima Music Applications and how to improve the effectiveness of the Prima Music Applications and its content, and to help those parties serve more targeted advertising to you across the Internet or help us serve more targeted advertising to you. Those third party companies may use cookies, pixel tags or other technologies to collect and store anonymous information such as time of visit, pages visited, time spent on each page of the Prima Music Applications, Device Identifiers, type of operating system used and other website(s) you may have visited. They might combine information they collect from your interaction with Prima Music Applications with personal information they collect from other sources. We do not have access to, nor control over, third parties' use of cookies or other tracking technologies. You should consult the respective privacy policies of these third parties to review your options for opting out of their use of such devices.

How we use and share your information

Prima Music is a wholly owned subsidiary of Mitchell Commerce Corporation. As such, any information you provide may be combined or shared between entities and subsidiaries of Mitchell Commerce Corporation. Mitchell Commerce Corporation may enter into an agreement with other companies or individuals to perform functions on our behalf. These functions may include sending promotional e-mails; serving advertisements, analyzing data, providing marketing assistance, processing credit card payments, and fulfilling and delivering orders. These companies and individuals will have access to information necessary to perform their functions. They will not be allowed to use the information for any other purpose and will be bound to the terms of our privacy policy. We may share non-personal, summary, or aggregate customer data with partners and other third parties. In addition, we may release certain personal information when we believe that such release is reasonably necessary to protect the rights, property, and safety of others and ourselves. We may also release personal information in the event of a corporate sale, merger, reorganization, dissolution or similar event.

We use the information you provide in order to:

  • Fulfill requests for products or information
  • Contact you about the status of your order
  • Provide customer service
  • Measure and improve the effectiveness of our site or our marketing programs
  • Offer new products and services
  • Email you with product details, special offers, and site enhancements. Prima Music will provide you with the opportunity to opt-out of having your information used for marketing communications.

Important disclosures, practices and contact information
Security
We maintain physical, electronic and procedural safeguards to protect the confidentiality and security of information transmitted to us. When you place an order at Prima Music, your personal information and credit card information are encrypted using Secure Socket Layer (SSL) encryption technology before being sent over the Internet, making it virtually impossible for your information to be stolen or intercepted while being transferred to us. Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, we do not guarantee or warrant the security of any information you transmit to or from Prima Music, and you do so at your own risk.

Links to other Websites

To the extent hyperlinks may be utilized to access external or third party website(s) and communities, you should be aware that these external or third party website(s) and communities are not controlled by us and, therefore, are not subject to this Privacy Policy. We recommend that you check the privacy policies of each such website and community to determine how your personal information will be utilized by their proprietors.

International Users

Prima Music is operated in the United States. If you are located anywhere outside of the United States, please be aware that information we collect will be transferred to, processed and stored in the United States. The data protection laws in the United States may differ from those of the country in which you are located, and your Personal Information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. By using Prima Music or providing us with any information, you consent to this transfer, processing and storage of your information in the United States. You are also consenting to the application of United States federal, and Georgia state law in all matters concerning this Privacy Policy.

Children's Privacy

The Prima Music Applications are generally intended for general adult audiences and are not directed or intended for children under 13 years of age. We do not knowingly collect Personal Information from individuals under 13 years of age. If you are under 13 years of age, you should not register or provide Personal Information on to Prima Music. If we later obtain actual knowledge that a user who has provided Personal Information is under 13 years of age, we will take steps to remove that user's Personal Information from our systems.

Changes to the Privacy Policy and Consent

By using our Web site, you consent to the collection, use, and disclosure of information by Prima Music and to the terms of this privacy policy. If we ever change our privacy policy, we will post any changes on this page so that you are always aware of the information that we collect, how we use it, and under what circumstances we disclose it. If we were to make a material change to our privacy policy, we will either post a notice on our Web site or send you an e-mail.


We welcome your feedback. If you have questions or comments about our privacy policies, feel free to send us an e-mail at info@primamusic.com.

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